News
A PERFECT MARRIAGE
Presentation by Madeleine Janssens (WHY5Research) and Marysia Kluppels (DELA) on how the brain wave measurement tool Evaluate helped DELA to choose the most effective narrative for their tv commercial. The document was presented at the Marketing & Insights Event 2013 in the Netherlands
WHY NEURO RESEARCH IS USEFUL FOR AD TESTING
Neurological approaches have made their entry into market research, and it seems they’re here to stay. A lot of companies are experimenting with brainwave measurement, as standalone or in combination with other tools such as eye-tracking, galvanic skin response, etc. But how can they really help you facing your challenges?
NEURO-DIAGNOSTIC RESEARCH
Presentation by Madeleine Janssens (WHY5Research) and David Weinberger on how brain wave measurement of Evaluate can help make your communication and marketing more effective. It was given at the Rethink webinar on April 18th 2014.
Neuro-diagnostic research from WHY5Research
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[DUTCH] PRESENTATIE: HOE POSITIONEREN MERKEN ZICH IN HET BREIN VAN MENSEN?
Joost Augusteijn (Rabobank) en Jan Bryssinck (Why5Research) op het Marketing & Insights Event 2014
MIE2014 WHY5Research Hoe positioneren merken zich in het brein.pdf
MIE2014 WHY5Research Hoe positioneren merken zich in het brein.pdf